“To launch our brand new website, eye-tracking software was used as an invaluable process in getting the UX right. After working on a project for an extended period, you can't see where the log jams are, the eye-tracking helped us make the final UX tweaks. Mobile represents over 60% of users and eye-tracking proved to be the best way to get a more scientific and objective opinion on the website's UX. I would always now use this type of testing for future website projects. It allowed us to answer stakeholder questions with objective evidence-based feedback”
David Schofield – LLB Hons Law, CITP
Head of Corporate Services
Implemented Services
Eyetracking UX Interviews
Take user testing research one step further with eye-tracking
Market / Business Intelligence
What is the market doing, and what will it be doing?
Netnography
Observation of individuals interchanges on the internet, and how this affects you
Projective Techniques
Allow respondents to verbalize their views and experiences
Semiotics
Use of signs and symbols within communications
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