Observation of individuals interchanges on the internet, and how this affects you
When the research objective is to determine what people perceive or are saying about your company or brand, Netnography techniques can be used to collate ‘in the moment’ web dialogue elements, within cultural factors, so that insights may be drawn. Online interactions are likely to be frank and uninhibited, resulting in greater emotional coherence, to ground the analysis.
This is, basically, a version of ethnography, conducted solely on-line.
We have a range of related techniques, to gain the most value-added benefit for our clients.