Projective techniques

Projective techniques

We have a number of protective and enabling tools to call upon that help us to tap deep into your customer’s motivations, beliefs, attitudes and values through engaging exercises. These are tailored to your objectives and allow participants to verbalize views that they may not do so through direct questioning. Activities such as word associations, brand mapping and personification can lead to a deeper understanding of your organisation, market and competitors.

What this can do for you

Gain insights into sub-conscious views held

Build brand leader