Semiotics
Use of signs and symbols within communications
Semiotics is the study of signs and symbols, as elements of communicative behaviour.
Many of our automatic actions and thoughts are, often, governed by a complex set of cultural messages and conventions and depend on our ability to interpret them, instinctively and instantly.
In building relevant brand strategies, and meaningful communications/packaging, semiotics can add big value.
What Semiotics can do for you:
- Add significant value to research outcomes
