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Insight drives success

4insight is a global, professional insight and marketing research agency. We help our clients understand people, their choices and their motivations. We uncover perceptions and explore experiences, gaining critical insight, which optimises communication and drives our clients’ success.

 
 
 
 

Human-centred
research for
human-centred
organisations.

Case Studies

Government of Jersey Website

User-testing the redesign of the www.gov.je website

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Rental experiences in Jersey

How Jersey Consumer Council investigated domestic rental accommodation and rental impact on users

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Marketing and Website Design

How Locate Jersey designed a responsive website that resonates with, and appeals to, their target audience

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Values and motivations

How Clasado BioSciences explored their target customers values and motivations in order to enhance the Bimuno brand

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Testimonials

“To launch our brand new website, eye-tracking software was used as an invaluable process in getting the UX right. After working on a project for an extended period, you can’t see where the log jams are, the eye-tracking helped us make the final UX tweaks. Mobile represents over 60% of users and eye-tracking proved to be the best way to get a more scientific and objective opinion on the website’s UX. I would always now use this type of testing for future website projects. It allowed us to answer stakeholder questions with objective evidence-based feedback”

David Schofield – LLB Hons Law, CITP

Head of Corporate Services

Partnering with 4insight has enabled us to ensure that our new booking engine is user-centric with improved functionality and navigation, offering a better customer booking experience. Quality user eyetracking testing run by 4insight in Jersey, Guernsey and the UK was key to observe and listen to our customers

Justin Amey

Head of Sales and Marketing

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