How the States of Jersey Web Services Team put users’ needs first
Insight drives success.
4insight is a global, professional insight and research agency, based in Jersey. We help our clients understand people, their choices and their motivations. We uncover perceptions and explore experiences, gaining critical insight, which optimises communication and drives our clients’ success. We are widely experienced in all aspects of UX and CX research.
How we drive success in
Whatever your objectives we provide the insights that matter, allowing you to successfully plan and implement marketing strategies and communications, business strategies or policies that reflect the views of stakeholders.
How Locate Jersey designed a responsive website that resonates with, and appeals to, their target audience
How Clasado BioSciences explored their target customers values and motivations in order to enhance the Bimuno brand
MBA, IoD, MMRS, ESOMAR, AQR
A leading authority on qualitative marketing research, with major skills in delving deep into perceptions and drivers, to allow successful strategy, quality brand building, successful motivating communications, positioning, customer segmentation and policy development.
FCA, IoD, MMRS, CILIP, SCIP, MBCS
Expert in market intelligence, competitive research and business, brand & risk valuation. Ray has been active in business intelligence research since 1995, and has also conducted more than fifteen company/brand acquisitions.
“Partnering with 4insight has enabled us to ensure that our new booking engine is user-centric with improved functionality and navigation, offering a better customer booking experience. Quality user eyetracking testing run by 4insight in Jersey, Guernsey and the UK was key to observe and listen to our customers.”
Justin Amey, Head of Sales & Marketing, Condor