Employer of choice and Brand positioning
Employers of choice
Annual focus groups tracking perceptions of the employers of choice in Jersey and how our major Jersey client is viewed as an employer and positioned in this competitive marketplace.
New website user-testing
Launching a brand new website
Provided Visit Jersey with in-depth insights of the user-journey and navigation of their brand new website, identifying key needs to enable a successful launch.
Exploring Gender Pay Gap in Jersey
Is there a Gender Pay Gap?
Understanding insights into the experiences and views on any gender pay gaps and the wider associated issues in Jersey
In order for LibertyBus to continue improving their services, they needed to ask their customers for feedback on their experience and opinion of all elements of their service, therefore they commissioned 4insight to run an independent annual customer satisfaction survey.
Values and motivations
Test, testing and more testing!
4insight partnered with Clasado BioSciences and their creative agency Ogilvy Healthworld to explore their target customers values and motivations in order to enhance the Bimuno brand, it’s positioning, brand strategy including refining their key marketing concepts and messages.
Marketing and Website Design
Promotion and visual testing
Locate Jersey felt it was time to re-design their marketing materials and website.
Rental experiences in Jersey
Rent impact in Jersey
Jersey Consumer Council wanted to investigate the impact of domestic rental accommodation as almost half of Jersey’s households are currently renting. They commissioned us to carry out independent research into tenant’s experiences, particularly exploring agency costs, rental costs, availability & tenants’ rights.
Government of Jersey Website
Government website user-testing
The Government of Jersey (States of Jersey) Web Services Team were preparing to redesign their website www.gov.je, and felt it was important to run observational user-testing in order to fully understand the current user experience. 4insight conducted individual, in-depth qualitative UX eye-tracking tests with respondents who were a range of ages, social demographics, and confidence levels.