Eyetracking UX Interviews
Through the marriage of cutting edge eye-tracking technology with 4insight’s emotional probing expertise, we can add an extra dimension to all manners of usability, print ad, shop floor, gaming or app testing queries. Can customers efficiently navigate your site? Do they lose interest whilst doing so? Does your print ad concept attract the correct level of response? Is your product placement strategy refined to your customer’s searching patterns?
Whether utilising ‘walk through’ glasses, or desk/lap top, tablet and smartphone stations; we can perform eye tracking testing at our usability lab or any location on nearly any subject matter, allowing you to view action live and in the moment.
What this can do for you
Balance good creative design with clear user navigation
Professional UX Labs allow accurate recording and live observation
Add extra dimension of visual scan paths, time to first fixation, time to click, click throughs etc.
Production of heat maps, cluster tools and gaze plots to highlight user experience
Recording of user journey demonstrates usability strengths or issues