Co-creation
Working together with your customers can lead to a better design
Focus Groups
Watch your target audience express their views and experiences in a guided group environment Conducting focus groups ensure that we truly get the level of depth & understanding needed from BOTH the rational and emotional perspective on attitudes and perceptions. Projective and enabling techniques within the focus group methodology are utilised to explore perceptions at an individual and emotional level The qualitative focus groups are professionally facilitated/moderated by a senior member of 4insight All groups are held at our professional viewing facilities with one-way mirrors, or additionally held on a secure online marketing research platform
Online Surveys
Reach a larger sample with our established panel
In-depth Interviews
Witness one to one conversations at a personal level