Qualitative in-depth interviews
Witness one to one conversations at a personal level with qualitative interviews in Jersey
Usually on a one to one, and face to face bases, in-depth qualitative interviews in Jersey allow us to discuss detailed information with your target audience that may be to sensitive in nature for a group environment. These type of conversations can range from talking about confidential business tactics to ascertaining experiences of a medical nature.
Through the delicate use of projective/enabling techniques and NLP, 4insight interviewers can effectively probe into values, motivations and emotions leading to a deeper understanding. Marketing Research through qualitative interviews can take place either in our professional observation studio in Jersey, a place of the respondent’s choosing, online, or via telephone.
As many in-depth qualitative interviews can be held allowing us to highlight exact perceptions.
Independent, unbiased research allows for more honest and constructive feedback.
We feel that in-depth qualitative interviews are the optimal way to gain the required depth of insight needed for particular research. They allow for independent; open discussion, exploration of depth opinions, none threatening probing in to the whys behind opinion, views on satisfaction levels, brand perception, unmet needs and upcoming challenges for clients