Usually on a one to one, and face to face bases, in-depth qualitative interviews in Jersey allow us to discuss detailed information with your target audience that may be to sensitive in nature for a group environment. These type of conversations can range from talking about confidential business tactics to ascertaining experiences of a medical nature.

Through the delicate use of projective/enabling techniques and NLP, 4insight interviewers can effectively probe into values, motivations and emotions leading to a deeper understanding. Marketing Research through qualitative interviews can take place either in our professional observation studio in Jersey, a place of the respondent’s choosing, online, or via telephone.

 

As many in-depth qualitative interviews can be held allowing us to highlight exact perceptions.

Independent, unbiased research allows for more honest and constructive feedback.

We feel that in-depth qualitative interviews are the optimal way to gain the required depth of insight needed for particular research. They allow for independent; open discussion, exploration of depth opinions, none threatening probing in to the whys behind opinion, views on satisfaction levels, brand perception, unmet needs and upcoming challenges for clients

 

Key benefits:

  • As many interviews can be held as required
  • One to one in-depth qualitative interviews to discuss detailed information
  • Easier to discuss sensitive topics, independent and unbiased, for more honest and constructive feedback.
  • Qualitative interviews can take place in our professional observation studio in Jersey, so the team members can observe live, a place of the respondent’s choosing, online, or via telephone.
What Qualitative in-depth interviews can do for you:
  • Understanding gained through deep discussion of sensitive topics
  • Avoid and go beyond the ‘socially accepted’ view
  • Gain views from hard to reach targets
  • Can take place at our observation studio or a comfortable place for respondent
View all services