This techniques allows for customer-driven innovation of your products and services. Co-creation can take place in many of our methodologies, and will usually occur within focus groups or individual interviews. Discussions will highlight a best scenario for your customers based upon their own rich experience, wants and perceptions; we will then ground these within potential barriers such as budget and resources available, establishing what is truly needed and valued.

What Co-creation can do for you:
  • Direct views from your target audience on best design
  • Identify nice to haves vs needed features
  • Highlight aspects to avoid
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