This techniques allows for customer-driven innovation of your products and services. Co-creation can take place in many of our methodologies, and will usually occur within focus groups or individual interviews. Discussions will highlight a best scenario for your customers based upon their own rich experience, wants and perceptions; we will then ground these within potential barriers such as budget and resources available, establishing what is truly needed and valued.
What this can do for you
Direct views from your target audience on best design
Identify nice to haves vs needed features
Highlight aspects to avoid