Co-creation
Working together with your customers can lead to a better design
This techniques allows for customer-driven innovation of your products and services. Co-creation can take place in many of our methodologies, and will usually occur within focus groups or individual interviews. Discussions will highlight a best scenario for your customers based upon their own rich experience, wants and perceptions; we will then ground these within potential barriers such as budget and resources available, establishing what is truly needed and valued.
What Co-creation can do for you:
- Direct views from your target audience on best design
- Identify nice to haves vs needed features
- Highlight aspects to avoid
