Gain the level of depth & understanding needed from BOTH the rational and emotional perspectives
Utilising focus groups in Jersey by employing projective and enabling techniques with qualitative marketing research, 4insight moderators can effectively address the values, motivations and emotions behind the decision making carried out by customers or employees.
Focus groups can ensure that we truly get the level of depth & understanding needed from BOTH the rational and emotional perspectives and attitudes
Groups can range in size from 4 to 10 individuals, generating a sample across various socio demographics and attitudes, with the ability for focus groups to be held in Jersey, at our professional viewing facilities with one way mirrors to allow key team members to listen/observe live, and video streamed live, via FocusVision, to anywhere around the globe,
The qualitative research is professionally facilitated/moderated by a senior member of 4insight with initial scene setting regarding how a mix of views is acceptable etc., and utilising Neuro Linguistic Programming (NLP). With these 2 approaches together we can eliminate any potential ‘group think’, frame the discussion and questions, plus elicit perceptions and forward ideas in their representative style.
This methodology is particularly useful in order to generate discussion points and ideas amongst the participants, encouraging challenging. Focus groups can be used for co-creation in order to develop brands, positioning, their communication materials and new products or services, and to tackle buying and trending behaviours that answer to social heuristics.