Walled Online Communities
Securely build a research relationship with your target audience online
Walled online communities allow for qualitative research to be carried out remotely. Through the use of private, secure forums, traditional qualitative research techniques can be applied in order to initiate discussion, encourage co-creation, and generate insight over an extended period of time. Walled online communities are particularly useful at accessing difficult to reach customers and for co-creation, providing a ‘diary’ like aspect in addition to open forum discussions, that can explore customer journeys over an extended period of time.