Walled online communities
Walled online communities allow for qualitative research to be carried out remotely. Through the use of private, secure forums, traditional qualitative research techniques can be applied in order to initiate discussion, encourage co-creation, and generate insight over an extended period of time. Walled online communities are particularly useful at accessing difficult to reach customers and for co-creation, providing a ‘diary’ like aspect in addition to open forum discussions, that can explore customer journeys over an extended period of time.
What this can do for you
Invite your consumers to share views in a private and bespoke online setting
Work collectively with the community towards a better product, service, website or comms
Receive feedback to questions posted to the community in short notice
Engage the community anywhere from 1 week to over a number years