David Schofield – LLB Hons Law, CITP

David Schofield – LLB Hons Law, CITP

4Insight guided us through this invaluable process. After working on a project for an extended period, you can’t see where the log jams are, eye tracks helped us make the final UX tweaks. Mobile represents over 60% of users and eye tracking proved to be the best way to get a more scientific and objective opinion on the website’s UX. I would always now use this type of testing for future website projects.

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