“To launch our brand new website, eye-tracking software was used as an invaluable process in getting the UX right. After working on a project for an extended period, you can’t see where the log jams are, the eye-tracking helped us make the final UX tweaks. Mobile represents over 60% of users and eye-tracking proved to be the best way to get a more scientific and objective opinion on the website’s UX. I would always now use this type of testing for future website projects. It allowed us to answer stakeholder questions with objective evidence-based feedback”