Capturing non-conscious insights
Cognitive neuroscience addresses questions of how psychological cognition is produced and how it operates. Affective neuroscience is the study of the neural mechanisms involved in emotion.
As an advanced research organisation, 4insight employs a range of neuro-scientific techniques, to underpin our research design process, and our approach to determining the emotional drivers behind consumer choices.
Neuroscience also impacts our biometrics, utilised, when running user testing studies.