In-depth Interviews

Usually on a one to one, and face to face bases, in-depth interviews allow us to discuss detailed information with your target audience that may be to sensitive in nature for a group environment. These type of conversations can range from talking about confidential business tactics to ascertaining experiences of a medical nature.

Through the delicate use of projective/enabling techniques and NLP, 4insight interviewers can effectively probe into values, motivations and emotions leading to a deeper understanding. Research can take place either in our professional observation studio, a place of the respondent’s choosing, or via telephone.