In-depth Interviews

In-depth Interviews

Usually on a one to one, and face to face bases, in-depth interviews allow us to discuss detailed information with your target audience that may be to sensitive in nature for a group environment. These type of conversations can range from talking about confidential business tactics to ascertaining experiences of a medical nature.

Through the delicate use of projective/enabling techniques and NLP, 4insight interviewers can effectively probe into values, motivations and emotions leading to a deeper understanding. Research can take place either in our professional observation studio, a place of the respondent’s choosing, or via telephone.

What this can do for you

Understanding gained through deep discussion of sensitive topics

Avoid and go beyond the 'socially accepted' view

Gain views from hard to reach targets

Can take place at our observation studio or a comfortable place for respondent