4insight Limited is the data controller of all personal data and data processing activities and operates under the provisions of:

  • The Data Protection (Jersey) Law 2018
  • The Data Protection Authority (Jersey) Law 2018, which incorporates all the applicable elements of GDPR for Jersey.
  • The Market Research Society (UK) www.mrs.org.uk/standards/code-of-conduct


Cookies are small text files that are placed on your computer by websites you visit. They are widely used in order to make websites work, or work more efficiently and improve the user experience. They also provide website performance information to the owners of a site.

Our 4insight website currently uses a cookie for Google Analytics, and this data is stored in either the UK or the European Economic Area (EEA).

All information the cookies collect is aggregated and only used to improve how the website works.

Most browsers are initially set to accept cookies, if you prefer you can set your browser to refuse cookies. However, if you choose to do so it might affect certain site functionality and your user experience. We may in the future, without notice, determine to change our use of cookies. By continuing to use this site and by using any video and social media functionality, you consent to the relevant cookies being set on your device.

For general information about cookies and how to disable them, please visit allaboutcookies.org

To prevent Google Analytics cookies being set, you may install the Google Analytics Opt-Out Browser Add-On

Privacy Policy

4insight Limited is a Jersey registered company No.108162 and is also registered with the JOIC reference 61771. Your rights over information can be accessed at the JOIC website.

4insight is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website or participating in our research, then you can be assured that it will only be used in accordance with this privacy policy.

Personally identifiable information

We may collect the following personally identifiable information, only when you explicitly provide it to us or opt in to one of our services:

  • Full name
  • Contact information including email address
  • Basic demographics to allow us to build balanced samples
  • Opt-ins to approaches to take part in future research
  • Covid-19 clearances and also audio/video/photo-promotion consents
  • Other information relevant to any surveys/online communities that we may ask you to participate in

Why do we need this personal data ?

Three main reasons …. firstly, to allow us to contact research respondents, secondly, to enable us to analyse the research responses, we obtain, into categories which allow meaningful insights to be derived from the aggregated data and, thirdly, to evidence our own process compliance or remove specific data, from our systems, when requested to do so.

Non-personally identifiable information

We may collect the following non-personally identifiable information (information which cannot be related back to you), more information can be found in our cookie policy above.

  • Browsing behaviour
  • Technology/platforms used
  • Demographic data

As per Jersey Data Protection laws and our professional memberships 4insight are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect about you.

We store personal data, temporarily, for the duration of projects, and then delete that after 3 months, other than basic contact and demographic data, which is retained for re-contact purposes. All data is held at either Jersey, UK or European Economic Area (EEA) locations.

We will not sell, distribute or lease your personal information to any third parties unless we have your express permission or are required by law.

Should you so wish we will remove your personal details at any time by simply notifying of your decision to do so by emailing the Data Protection Officer at [email protected]


Should you have any queries in relation to our Privacy Policy or Cookie Policy please contact the Data Protection Officer by email at [email protected].

4insight may change this Privacy and Cookie Policy from time to time. If we make changes, we will let you know by posting the changed Privacy and Cookie Policy on our website.

It is important that you review the changed Privacy and Cookie Policy. If you do not wish to agree to the changed Cookie Policy, you will need to follow the steps above to disable your cookies. You may also contact us at [email protected]

The Privacy Policy relates to all research, whilst the Cookie Policy only relates to the website www.4insight.info

Corporate Responsibilities

There are many definitions of corporate responsibility, and in truth, it is probably impossible to find a strict definition to suit all companies and their activities, however 4insight has taken the definition of – measuring its’ commercial activities against integrity, fairness and respect for individuals.

These attributes are reflected in brand values, and manifest themselves practically in the following ways:

  • Members of marketing research professional bodies; MRS, ESOMAR, AQR;
    -These bodies have codes of conduct with which we abide that express responsibilities towards clients and market research respondents.
  • Health & Safety
  • Flexible working practices;
    – Reflecting family responsibilities – work/life balance and other personal issues.
  • Committed to minimising our impact on the environment;
    – Using resources responsibly.
    – Recycling wherever possible and limiting our use of single use plastic bottles and plastic cutlery