Most new product/service developments need to include an assessment of the market addressed or an appreciation of the participants and dynamics in place, in the field. This can, either, be essential to underpin funding applications or to plan entry tactics/pricing strategy.
It can, also, be valuable to have insight on what has, previously, happened, in the market, especially if there are significant geographical or cultural differences, in the target market. Just because something sells, well, in the home market, this is no guarantee of success, elsewhere.
We have been active, in global market intelligence, for over 20 years, and have an in-depth understanding of what is needed to help a business expand its’ awareness and market reach
What this can do for you
Help in creating a strategic framework
Construct a target market model
Quantify market sizings
Identify/interview Key Opinion Leaders, in a particular field
Rate conference events/venues, for their usefulness
Assess competitive offerings
Identify inherent success/risk factors