Retail

Retail

Prior to the launch of new products, campaigns, lines, or stores, companies first thoroughly explore the specific market demand, and model how new introductions may be received. Whether the origination of concept is triggered by overseas trends, industry expertise, or simply gut feel, 4insight can provide cost-effective, actionable insight into your potential customer’s views, allowing you to refine your marketing strategy to this effect. Another major benefit of this type of research is that it can significantly de-risk a campaign, avoiding costly revisions or re-runs.

Through the use of co-creation, emotional probing, projective techniques, and shop floor eye-tracking walkthroughs, 4insight can extract, analyse, and effectively package the customer insight required to ensure that every penny spent on marketing and new initiatives, is accurately targeted.

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A typical retail journey