4insight Directors have been in the global Healthcare and Pharmaceuticals industry for over 20 years, specialising in:
Communications Research: supporting brand strategy; concept development, testing of advertisements, detail aids / sales story flows, most appropriate media mixes, observational research etc.
Branding and positioning – working in partnership to build great brands rather than products or services
New product development – identification of the gaps, key attributes needed for target product profiles and phase II and III clinical trials, patient segmentation and profiling, packaging and medical device studies
Patient and/or carer research – to gain real world insights and quality of life nuances.
Payer research – to enable effective market access and pricing.Talk to us