Healthcare

4insight Directors have been in the global Healthcare and Pharmaceuticals industry for over 20 years, specialising in:

Communications Research: supporting brand strategy; concept development, testing of advertisements, detail aids / sales story flows, most appropriate media mixes, observational research etc.

Branding and positioning – working in partnership to build great brands rather than products or services

New product development –  identification of the gaps, key attributes needed for target product profiles and phase II and III clinical trials, patient  segmentation and profiling, packaging and medical device studies

Patient and/or carer research – to gain real world insights and quality of life nuances.

Payer research – to enable effective market access and pricing.